Breaking News

Assist America Announces New Appointment in Asia

PRINCETON, N.J., July 1 /PRNewswire-AsiaNet/ —

Assist America announced today that Steven L. Novkov has been appointed as the company’s Chief Representative in Asia. Based in Thailand, Mr. Novkov will have responsibility for Assist America business in the Philippines, Indonesia, Thailand and China, as well as for regional expansion of strategic partnerships. Assist America’s family of companies already maintains a strong presence in the area, having established successful relationships with prestigious insurers throughout Asia.

Steven is fresh from a long and distinguished career at CIGNA International, where for more than forty years he managed life and non-life businesses throughout the Far East at a senior level. Originally from Ohio, Mr. Novkov is a graduate of the University of Miami in Coral Gables, Florida, and the Thunderbird School of Global Management, where he received the Jonas Meyer Award, Thunderbird’s most prestigious alumni recognition.

“Asia represents an enormous opportunity for our business,” said George W. Howard, III, President and Chief Executive Officer of Assist America in the U.S. “Steven Novkov has the nuanced insights and expertise that can only come from years of working as an executive in the Asian insurance industry. He will no doubt be invaluable in helping Assist America reach its potential in the region.”

Assist America supports members with an array of resources, including emergency medical evacuation, medical repatriation, hospital admission guarantee, doctor referrals, care of dependent children and much more, when they travel. The company prides itself on the advantages of its service offering over other assistance providers. These include having no restrictions for pre-existing conditions, sports or geographic risk, and for providing services without financial caps, usage limits or charge-backs.

Founded in 1990, Assist America, Inc. is the world’s largest provider of global emergency assistance in partnership with employee benefit plans. Its worldwide network of professionals responds quickly to any eligible member who becomes medically compromised while traveling away from home. From simple doctor referrals to complex intercontinental evacuations and more, Assist America saves lives every day. The company, headquartered in Princeton, New Jersey, serves more than 27 million members and over 300,000 enterprises through programs from the world’s most prominent group benefit providers. For more information about Assist America, visit

SOURCE: Assist America, Inc.

CONTACT: Mary Conti,

Director of Corporate Communications,


Check Also

Dr Saad inaugurates door-to-door fumigation campaign against dengue, malaria

Sindh Caretaker Health Minister Dr Saad Khalid Niaz inaugurated the door-to-door fumigation campaign against dengue and malaria in the South district of Karachi.The Minister said on this occasion that this campaign has been started by keeping in view t...