Pakistan wins Toyota Global Dream Car Art contest

Pakistan wins Toyota Global Dream Car Art contest

July 29, 2013 | General Business News | Share:

Karachi, July 29 2013 (PPI-OT): Twelve year old Maha Farid of Peshwar is the lucky winner of Global Toyota Dream Car Art 2013 Contest from Pakistan. Toyota Dream Car Art Contest concluded recently in Japan with the announcement of 30 winners from various Toyota regions around the world. In all, 590,000 entries were received from 70 countries including Pakistan, out of which 600 entries were short-listed by an independent jury of renowned artists and celebrates from each country around the world. A total of 30 entries were selected as the winners.

Toyota Dream Car Art Contest is organized annually by Toyota Motor Corporation, Japan and has been doing so since 2004 across the Toyota world in about 80 countries. This global contest is intended to create opportunities for children under 16 years of age to develop their interest in cars and expressing their creativity and imagination by drawing the “car of their dreams”.

The objective of the contest is to promote creativity and provide an opportunity to children to express their dreams and use their imagination through art by drawing a ‘Future Dream Car’. While at the same time create a bond between Toyota and the participants (the future customers) and their families.

Speaking about the contest Mr. Parvez Ghias, CEO, Indus Motor Company, said that “We are extremely proud of Maha, this is not just her success but an achievement for all of us at IMC (Indus Motor Company) and Pakistan as well.”

Maha Farid’s winning artwork titled “Brain Car” depicts a car with a brain. Toyota Motor Corporation has invited Maha along with her parents on a five-day all expense paid trip to Japan, where she will be receiving her award at the Award Ceremony to be held in August in Japan.

This is not the first time that there has been a lucky winner from Pakistan. In 2011, Fatima Noor from Rawalpindi made it to the top 30 and won a trip to Japan.

Indus Motor Company has been organizing the Dream Car Art program in Pakistan for the last six years as part of the global Toyota initiative aimed at developing Toyota brand awareness, affinity and association among young people.

More than ten thousand entries were received from all a large number of schools nationwide. A total of 15 entries were selected as winners of the National Dream Car Contest, representing children under 15 years. The artworks were sent to Toyota Motor Corporation (TMC), Japan for inclusion in the Global Dream Car Art Contest in Japan.

For more information, contact:
Indus Motor Company Limited
Tel #: (92-21) 34388569, 34521639, 34528342
Fax #: (92-21) 34543105.


Category: General Business News