ArKay Beverages, a small US company, is growing exponentially since 2011 because they are offering a smart option to the alcoholism problem around the world.
Millions of consumers are drinking ArKay every day; the main reason is that ArKay is the best alternative to hard liquors. ArKay is the only company in the world with this unique proposition.
FORT LAUDERDALE, Fla., Feb. 16, 2015 (GLOBE NEWSWIRE / Knowledgebylanes) — Since 2011, there is another way to get away from liquors. The alternative is named ArKay, the world’s first alcohol-free liquor. The design of ArKay was to allow anyone with medical conditions or with religious beliefs to drink without guilt, and for people with drinking problems, as well as recovering addicts that are willing to quit or simply for people that want to keep sober such as teetotalers and pregnant women.
ArKay feels and tastes exactly like liquor; millions of people are drinking ArKay every day because it has the same kick and burn in the mouth as the real thing but none of the effects. ArKay is a healthy option as well, besides being 100% alcohol free it doesn’t contain fat, carbs, sodium and sugar. ArKay makes a delicious, figure-friendly drink on its own, or when mixed with other low-cal, no-cal beverages, ArKay is great for cocktails!
ArKay offers an extended collection of products, alcohol free liquors, alcohol free cocktails and alcohol free beers in bottle and on draft. www.ArKaymaltbeverages.com
ArKay is not a medicine, ArKay is one option out of many others, and in fact the choice is in the consumer hands.
ARKAY IS NOT A MEDICINE, ARKAY IS NOT A TREATMENT FOR ALCOHOLISM, AND ARKAY IS A NEW WAY OF LIFE.
Here are some sobering facts about alcohol consumption in the United States. Each year, more than one million people are arrested for driving under the influence of alcohol. According to a 2012 study conducted by the National Highway Traffic Safety Administration, close to 10,000 people died in drunk-driving related crashes during 2011 (that’s one person’s death every 53 minutes). Drunk-driving costs the United States $132 billion dollars a year, but the costs associated from the treating of health issues that arise from alcohol dependence & abuse annually costs this nation more than $200 billion, a dollar amount significantly higher than costs associated with the treating of obesity or cancer.
If only there was a way for consumers to shamelessly indulge in their favored flavored beverage without having to risk potential ramifications to their own health and safety, or the health and safety of others. ArKay might just have devised the solution, or more appropriately, the formula, which not only offers an alternative in terms of consumption, but also something of a new business opportunity.
ArKay, a product line of beverages that are 16 liquors-flavored, but 100% free of alcohol. Though only recently introduced, demand for the beverage has generated sales throughout the world, and the company is building on current successes by introducing new lines of vodka, rum, gin and Tequila, which may taste like the real deal, but are totally free of alcohol, as well as N/A Beer and cocktails sold in 12 fl oz bottles and cans.
A Triple Shot of Triumph
ArKay emerged on the market in November of 2011. Sold in cases the 16 liquor-flavored drink is being whisked away to distributors and retailers throughout the world. “In the beginning, I thought it would be good if we could move just one pallet a week, but now we’re moving more than 100 pallets a day,” says Jose Jaramillo, VP of ArKay Beverages Inc. No surprise, countries like United Kingdom and USA have generated the most demand, but Jose says orders from all over the world are coming in every day.
The beverage’s popularity has allowed the company to expand upon its operations which began with the opening of a headquarters in Fort Lauderdale, Florida. ArKay has since opened offices in France, Mexico, USA and Australia, and has established manufacturing bases in Mexico for the bottle products while the canned concoctions are made in the USA.
ArKay has secured distribution agreements in many countries around the world as well as some Middle Eastern countries where some nations have exceedingly strict rules governing the consumption of alcohol. ArKay, of course, poses no legal consequences for consumers. It also poses no health consequences as it is sugar-free, carb-free, sodium-free, and has zero calories.
What it does impart, says Jose Jaramillo, is the sense that one is actually drinking liquors. “When you drink, it has a balanced flavor and feel. Even water has a certain taste… all drinks do. So when you drink ArKay, you have the impression of liquor in your mouth… it has that uumph, the aftertaste, just like any liquor, but without the alcohol.”
ArKay’s ability to mimic any liquor flavoring is credited to the blending of flavors and creation of the new molecule called W.A.R.M. In the last year, representatives from some of the large soda companies have approached ArKay and asked for samples. ArKay suspects there are efforts to duplicate its formula, but we are not worried about it. “It would be hard for anyone to copy it… it might take years to crack the formula because no one has access to the molecule besides me and our scientists in Switzerland. Our agreement is that I have sole rights to use the molecule for 50 years in all drinks we market.”
That molecule will now figure in other products ArKay is bringing to market. ArKay is following its whisky-flavored success with a new line of alcohol-free vodka, tequila, gin, rums, brandy and Pina Colada mix. What other companies did for beer, ArKay has done with spirits, but to another degree, ArKay has essentially invented an entire new beverage category of alcohol-free liquors. ArKay has also developed an expanding sales force, directly employing some 50 people, but as much as 100 independent contractors. ArKay is currently seeking additional sales representatives and distribution agreements. Licensed sales reps can garner up to 10% return from sales, and unlike alcohol, ArKay isn’t constrained by strict market regulations allowing it to be sold virtually anywhere. In fact, many sales have been generated via ArKay’s presence Online at www.ArKaybeverages.com, the company is also offering to build free ArKay web sites for their overseas distributors such as www.ArKaybevera
ges.in for India.
In a study of 147 countries conducted by the World Health Organization, it was determined, annually, there are more than two million deaths attributed to alcohol use. Though ArKay has already proven solid as a business model, if it can additionally serve to diminish such dire instances of death, it will further prove deserving for all to raise a glass and toast to its success.
CONTACT: ARKAY BEVERAGES INC
401 EAST LAS OLAS BLVD SUITE 1400
FT LAUDERDALE FL 33301
TEL +1 855 416 25 65
Category: Food & Beverage