Guide to programmatic media

Karachi, October 30, 2014 (PPI-OT): This document provides background and guidance on how programmatic media works and how advertisers can better engage with this space to improve visibility and performance. In addition, the intention is to illustrate how the continued onset of programmatic media is likely to affect the way media trading is conducted and how advertisers might realign their approach to trading in the programmatic age.

For more information, contact:
Nafisa Gabaji
Communications Executive
Pakistan Advertisers Society (PAS)
2nd Floor, 6-C, 7th Commercial Lane,
Zamzama, Phase V, DHA
Karachi – Pakistan
Tel: +92-21-35836072
Fax: +92-21-35836073
Email: secretariat@pas.org.pk, nafisa.gabaji@pas.org.pk
Website: www.pas.org.pk

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