Karachi, October 21, 2014 (PPI-OT): Lafarge Pakistan held a launch ceremony for its exciting new product – Stallion, a specialized Ordinary Portland Cement, recently. The new product Stallion, an early setting cement, has been formulated to meet the needs of the precast industry.
The event was attended by over 400 people including precasters manufacturing various precast elements that range from concrete blocks to tough tiles, roof slabs to girders and pipes among others. The objective of the event was to introduce Stallion cement as the panacea for local precast needs by highlighting its key attributes and unique product qualities.
Director Marketing, Rizwan Jamil on the occasion said, “Pakistan’s cement industry remains quite basic due to lack of initiatives by the players. Lafarge Pakistan is committed to lead the change by bringing new innovative value offerings tailored to meet the specific needs of various customer groups.”
Participants across various business segments showed immense satisfaction with Stallion’s qualities and endorsed it. The product is currently available for the precast channel in Rawalpindi and Islamabad and will be launched in other markets in the next few months.
Mirza Sheeraz Zahoor, Brand Manager Stallion, said, “Developing new innovative products that work to make a process easier for professional builders, is core to our business ethos. Customers will greatly benefit from Lafarge Pakistan’s first-of-its kind quick setting cement as jobs will now be finished earlier.”
The event was highly appreciated by the participants from the precast industry and ended on a high note with lucky draws and exciting prizes for all. In Pakistan, Lafarge is well positioned to grow the cement industry and contribute to Building Better Cities. The Company’s commitment to Building Better Cities and innovation in everything it undertakes, takes it beyond frontiers to deliver outstanding value to its customers, a safe and stimulating work environment for its employees and continue contributing to the local community.
For more information, contact:
Head of Communications
Lafarge Pakistan Cement Limited
Plot 18-B, Kaghan Road,
F-8 Markaz, Islamabad
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