GfK Archives - AsiaNet-Pakistan

Tag: GfK

GfK ‘Human Relationship’ Model Reveals Connections that Drive Brand Success

[ 0 ] October 18, 2012 | Business

NUREMBERG, Germany, October 18, 2012/PRNewswire — GfK is helping marketers drive brand momentum and market success by using a ‘human relationship’ model that reveals consumers’ emotional and social connections with brands.   GfK has developed a new quantitative approach to brand and customer management research based on the idea that human relationships serve as both metaphors […]

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Western Viewers Fall Behind in the Web-connected TV Revolution

[ 0 ] August 31, 2012 | Education

NUREMBERG, Germany, August 31, 2012/PRNewswire/AsiaNet Pakistan — People in markets such as China, Brazil and India better exploit the opportunities offered by web-connected television, compared to countries such as the UK, US and Germany. This is according to research carried out across thirteen countries by GfK’s consumer research experts. The study found that western consumers […]

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Ad Impressions Must be Backed by Actual Visibility, Warns GfK

[ 0 ] June 28, 2012 | Education

NUREMBURG, Germany, June 28, 2012/PRNewswire/AsiaNet Pakistan — Leading research agency, GfK, today warned that relying on ad impressions alone could be giving a misleading impression of online campaign performance. Impressions, click-through rates or even branding metrics are no longer the sole indicators in evaluating a campaign’s success. This is because the ad impressions alone do […]

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ایڈ امپریشنز لازماً حقیقی ظہور کے ساتھ ہونا چاہئیں، جی ایف کے کا انتباہ

[ 0 ] June 28, 2012 | Education, Urdu

نیورمبرگ، جرمنی، 28 جون 2012ء/پی آرنیوزوائر– معروف ریسرچ ایجنسی جے ایف کے نے آج خبردار کیا ہے کہ صرف ایڈ امپریشنز پر بھروسہ کرنا آن لائن کمپین کی کارکردگی کے حوالے سے گمراہ کن تاثر دے سکتا ہے۔ امپریشنز، کلک-تھرو ریٹ یا حتیٰ کہ برانڈنگ میٹرکس کسی بھی مہم  کو جانچنے کے واحد اشاریے نہیں […]

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