AsiaNet-Pakistan Premier Editorial Content and Press Release Distribution Service
Karachi, June 17, 2013 (PPI-OT): National Foods Limited has launched the second edition of its cookbook titled Taste of Pakistan. The book showcases recipes of celebrity chef Saadat who is known for his culinary expertise and scrumptious recipes.
The cookbook is a commendable effort by National Foods to promote regional recipes and make them widespread. Moreover, it adds to the convenience that National products already create for Pakistani women.
The book has been divided into seven interesting categories: street food, meat, chicken, seafood, spices and vegetables, rice and desserts. Each recipe is prepared from ingredients offered by National Foods and can be used in diverse ways to prepare delicious dishes. The book also features an impressive range of food photographs, making the presentation all the more delectable. There is also a Basics and Glossary section that will be particularly helpful in preparing various recipes.
“With a country blessed with natural wonders and rich heritage, our cuisine is an essential part of Pakistan’s culture. Through all our National Foods products and now through our new cookbook “Taste of Pakistan” we pay tribute to the vibrant culture of Pakistan and our regional delicacies which distinguish us as a nation. With National Foods’ incredible journey spanning over four decades, this cookbook is a token from us to all the food enthusiasts of Pakistan who are truly passionate about Pakistani cuisine,” said Abrar Hasan, CEO, National Foods Limited.
This one-of-a-kind cookbook will be promoted by Chef Saadat on TV and radio and will appear on popular morning shows such as “Jago Pakistan Jago” on HumTV and “Good Morning Pakistan” on ARY Digital. The cookbook features authentic recipes collected by chef Saadat from all over Pakistan. He also hosted the show National ka Pakistan, where he visited various parts of the country, explored the local culinary culture and prepared dishes using National’s ingredients.
‘National ka Pakistan’ won an award in the Passion for Pakistan category at the PAS Awards 2013.
Chef Saadat’s says: “The essence of my explorations is captured in this recipe book. Through these recipes I pay homage to the wonderful people who opened their homes and hearts to me and shared their customs, traditions and culinary secrets. All the recipes in this book have been prepared with National Foods ingredients and have my sincere approval.” Priced at Rs. 500, the cookbook can be purchased at all Liberty Book outlets as well as online at www.786cart.com.
For more information, contact:
National Foods Limited
Corporate Office
Mailing Address: 12/ CL- 6, Claremont Road,
Civil Lines, Karachi
Landline # 021-566-2687, 021-567-0793, 021-567-0646
Fax # 021-568-4870