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Islamabad: Bank Alfalah, a leading commercial bank in Pakistan, has relaunched its e-commerce platform, AlfaMall, which is now the country’s largest formal Buy Now, Pay Later (BNPL) marketplace. The relaunch introduces a BNPL option for the fashion category, featuring an exclusive exhibit of renowned designers at the historic Mohatta Palace. The event highlighted the new AlfaMall website’s focus on style, financial empowerment, and digital innovation.
According to Bank Alfalah, the event was attended by the bank’s senior management and notable figures such as Senator Rubina Khalid, Chairperson of the BISP, Consul Generals from the UAE, US, and UK embassies, and CEOs from leading companies alongside top celebrities and influencers.
AlfaMall’s BNPL service offers users the ability to make purchases without a down payment and with zero markups on instalments, providing flexible payment plans over 3, 6, 9, or 12 months. This service is accessible with any bank’s credit card in Pakistan, making it a widely available BNPL platform in the country.
The relaunch also introduces the 11:11 shopping festival, offering exclusive deals on categories such as mobile devices, electronics, home appliances, and motorbikes. This event positions AlfaMall as a key destination for premium e-commerce experiences in Pakistan.
A distinct feature of the new AlfaMall is the Hunarmand category, which supports local artisans through partnerships with skilled craftsmen and craftswomen. This initiative emphasizes Pakistan’s cultural heritage with products like Ralli quilts and intricate embroidery, promoting sustainable fashion and economic growth for artisans.
AlfaMall’s new Fashion category includes collections from designers like Deepak Perwani, House of Amir Adnan, Muneeb Nawaz, Ali Javeri, and Hassan Sheheryar Yasin (HSY), available on BNPL instalment plans. This expansion showcases digital innovations and aims to boost Pakistan’s digital economy by enhancing access to premium brands and local craftsmanship.
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