Daraz Pakistan Partners with Unity Retail to Revolutionize Logistics

Islamabad: Daraz Pakistan has announced a new strategic partnership with Unity Retail, a prominent e-commerce enablement platform in Pakistan, to streamline logistics operations for businesses nationwide. This marks a significant expansion for Daraz, as it ventures into offering logistics services beyond its primary marketplace for the first time.

The collaboration aims to integrate courier services with advanced software systems, enhancing the delivery process across 80 major cities in Pakistan. The comprehensive logistics solution will oversee each stage of delivery, from initial pickup to final drop-off, and will include services like cash-on-delivery and returns management. The partnership promises to improve operational efficiency for businesses and provide customers with a more reliable delivery experience through better tracking and transparency.

Businesses will benefit from scalable services tailored to peak shopping periods and seasonal demands, supported by service-level agreements and performance tracking to ensure delivery efficiency. This initiative is expected to enhance businesses’ confidence in their fulfillment operations.

Ahmed Tanveer, Chief Operating Officer of Daraz Pakistan, emphasized the importance of opening their logistics network to other brands, stating, “This partnership with Unity Retail allows us to bring the technology, infrastructure, and expertise we have developed over the years to the wider retail ecosystem.”

Mohammed Atif Sami, Founder & CEO of Unity Retail, highlighted the crucial role of delivery in e-commerce, noting, “This partnership with Daraz isn’t just about logistics, it’s about unlocking e-commerce’s true potential across Pakistan.”

This partnership solidifies Daraz Pakistan’s role not only as a leader in e-commerce but also as an innovative logistics partner, poised to shape the future of retail delivery across the country.