inDrive Unveils AI-Powered Ride-Hailing in Pakistan

Islamabad: Global mobility platform inDrive is set to transform the ride-hailing landscape in Pakistan by integrating artificial intelligence (AI) into its operations in 2025. This move aims to enhance service speed, provide smarter tools, and offer people-focused solutions to both drivers and passengers across more than 20 cities, including Karachi, Islamabad, Lahore, and Rawalpindi.

inDrive’s AI tools are already influencing the daily experiences of drivers and passengers. The onboarding process for drivers has become faster, as AI systems verify documents and authenticate applications. This not only expedites approval but also strengthens fraud prevention, ensuring that only legitimate drivers join the platform.

For passengers, AI is enhancing the app interface, tailoring it to accommodate each user’s habits, destinations, and preferences. This personalization makes the booking process quicker and more intuitive. Additionally, AI improves customer support by prioritizing urgent requests and expediting issue resolution, while keeping human interaction central to the process.

Roman Atachiants, Head of AI and Data Architecture at inDrive, emphasized the role of AI in the company. “AI should serve people, not replace them,” he stated. “We’re not just creating better software – we’re building a smarter, people-driven company that’s ready for the future.”

InDrive Pakistan is also investigating new AI capabilities to bolster community protection. AI is being trained to detect fraud, enhance ride safety, and maintain trust and transparency within the inDrive experience by validating documents in real-time and identifying suspicious behaviors.

Muhammad Awais, Country Lead at inDrive Pakistan, highlighted the importance of safety and trust. “In Pakistan, safety and trust are top priorities for our users,” he said. “We’re using AI not just to improve speed and service, but to make every trip more secure for both passengers and drivers.”

Internally, AI is reshaping the company’s operations. inDrive has reorganized its systems to ensure that information and workflows are accessible to both teams and AI assistants. These tools support departments in finding accurate information, improving collaboration, accelerating decision-making, and fostering a more agile organization.

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