Mobilink Bank Secures Silver at Dubai Lynx Awards for ‘Invisible Heirs’ Campaign

Islamabad: Mobilink Bank, Pakistan’s prominent digital microfinance institution, has achieved recognition at the Dubai Lynx Awards 2025 by winning silver for its ‘Invisible Heirs’ campaign. The accolade was awarded in the Creative Strategy Corporate Purpose and Social Responsibility category, highlighting the campaign’s focus on addressing the systemic denial of inheritance rights for women in Pakistan.

The ‘Invisible Heirs’ campaign directly addresses gender-based financial inequality, aiming to promote financial independence for women. Central to the campaign is a compelling video narrative that sheds light on the emotional and societal hurdles women face in securing their inheritance. This initiative has sparked a national dialogue and motivated action. Additionally, Mobilink Bank introduced an ‘Inheritance Calculator’ within its mobile app to help women easily determine their rightful inheritance share.

Haaris Mahmood Chaudhary, President and CEO of Mobilink Bank, expressed the significance of the award, stating that it reinforces the bank’s commitment to advancing women’s financial independence through innovative digital solutions and robust social advocacy. Chaudhary emphasized that the campaign’s recognition is expected to contribute to tangible progress in this critical social cause.

The Dubai Lynx Awards serve as a premier platform in the Middle East and North Africa (MENA) region for honoring excellence in creative communications, marketing, and advertising. The annual event in Dubai attracts leading agencies, brands, and creative professionals, showcasing ideas that drive business success and social impact.

This award adds to Mobilink Bank’s series of international accolades, including honors at GSMA’s GLOMO and M360 APAC. The recognition at Dubai Lynx is anticipated to further energize the bank’s initiatives to enhance financial inclusion, autonomy, and empowerment for women across Pakistan.