AsiaNet-Pakistan Premier Editorial Content and Press Release Distribution Service
Karachi, March 13, 2013 (PPI-OT): As per the latest auto sales and production figures for Feb-13, released by The Pakistan Automotive Manufacturers Association (PAMA), car and LCV sales were marginally down 1% MoM during Feb-13. With this, cumulative auto sales witnessed a 26% YoY reduction during 8MFY13.
According to Arif Habib Limited segment-wise break-up reveals the 1000- 1300cc segment dropped 8% MoM and a massive 56% YoY in 8MFY13. This was followed by the economy segment (less than 1000cc) witnessing a decline of 6% MoM and 18% YoY in 8MFY13. During this period, the high-end segment (1300cc+) remained resilient as it was slightly down 2% MoM in Feb-13, however down 12% YoY in 8MFY13. The overall lacklustre performance can mainly be attributed to the high base-effect of last year (gov’t scheme) and piled up inventory of imported cars.
| Auto Data | Feb-13 | Jan-13 | MoM | Feb-12 | YoY | 8MFY13 | 8MFY12 | YoY |
| 1300cc and above |
5,874 |
6,019 |
-2% |
4,898 |
20% |
35,848 |
40,612 |
-12% |
| 1000cc |
1,169 |
1,266 |
-8% |
2,841 |
-59% |
8,628 |
19,427 |
-56% |
| <1000cc |
2,800 |
2,968 |
-6% |
3,612 |
-22% |
20,642 |
25,232 |
-18% |
| Total cars |
9,843 |
10,253 |
-4% |
11,351 |
-13% |
65,118 |
85,539 |
-24% |
| LCV’s + 4×4 |
2,785 |
2,558 |
9% |
3,611 |
-23% |
17,861 |
26,320 |
-32% |
| Total |
12,628 |
12,811 |
-1% |
14,962 |
-16% |
82,979 |
111,859 |
-26% |
| Company w ise | Feb-13 | Jan-13 | MoM | Feb-12 | YoY | 8MFY13 | 8MFY12 | YoY |
| PSMC |
11,866 |
7,004 |
69% |
10,003 |
19% |
48,328 |
70,162 |
-31% |
| INDU |
3,588 |
3,560 |
1% |
4,904 |
-27% |
21,847 |
34,366 |
-36% |
| HCAR |
2,015 |
2,220 |
-9% |
33 |
6006% |
12,528 |
7,024 |
78% |
Source: PAMA
PSMC: Aligning itself for a better year
Pakistan Suzuki Motor Company Limited’s (PSMC) market share dropped in 8MFY13 to 58% against 63% same period last year. This is due to a 31% YoY plunge in the sales units during 8MFY13 to 48,328 units. Encouragingly, company sales jumped by a massive 69% MoM in Feb-13, on account of increase in the sales volume of Bolan (14%) and Ravi (6%), respectively. PSMC is also efficiently managing its “Suzuki exchange offer” by which one can exchange old Suzuki’s model with the new one.
INDU: ‘Fortuner’ launched with no huge expectations!
Indus Motor Company Limited (INDU) experienced a second consecutive month of sales growth, with however a meager 1% MoM in Feb-13 to 3,588 units. Nevertheless, company’s 8MFY12 sales are still down a huge 36% YoY to 21,847 units. Sales of the flagship model ‘Corolla’ remains stagnant (+1% MoM) to 3,337 units in Feb-13. Conversely, Hilux sales dropped 5% MoM in Feb-13. INDU launched it new SUV “Fortuner” last week where Arif Habib Limited foresees incremental sales of only approx 150-200 units in FY13 from the product.
HCAR: Catering target market well
Honda Atlas Cars Pakistan Limited (HCAR) witnessed a month of contraction in sales 9% MoM in Feb-13. This was mainly owing to the upsurge in sales during Jan- 13. However, 8MFY13 portrays an improved picture as the sales during the period surged by 78% YoY mainly owing to company’s new model launch of ‘Civic’ and new edition of City variant along with the low base-effect (Thailand floods), which led to massive growth for HCAR. However in Feb-13, Civic and City’s sales contracted by 8% and 10% MoM, respectively.