AsiaNet-Pakistan Premier Editorial Content and Press Release Distribution Service
Karachi: PTCL Group, the leading telecommunication provider in Pakistan, has announced a strategic partnership with CEQUENS, a global leader in customer engagement solutions, to introduce Communications Platform as a Service (CPaaS) for enterprises across the country.
The partnership was formalized during a signing ceremony at GITEX Global 2025 in Dubai. Asif Ahmad, Group Chief Business Solutions Officer at PTCL and Ufone 4G, and Nermeen Sobhy, Senior Vice President of Carrier Relations and Wholesale at CEQUENS, signed the agreement. Key figures present included Syed Atif Raza, Group Chief Commercial Officer at PTCL and Ufone 4G, and Karim Khorshed, CEO of CEQUENS, along with senior management from both companies.
The collaboration aims to provide businesses with a comprehensive suite of communication tools, enhancing customer engagement through channels like SMS, voice, and WhatsApp. By combining CEQUENS’ global expertise and PTCL Group’s extensive network, the initiative seeks to enhance market capabilities and drive digital transformation for enterprises in Pakistan.
Asif Ahmad expressed that the partnership represents a pivotal moment in PTCL Group’s mission to become a digital enabler for Pakistani enterprises. He emphasized that CPaaS would supply businesses with flexible and innovative communication solutions, reshaping customer engagement and supporting digital innovation and infrastructure development.
Nermeen Sobhy highlighted the significance of this collaboration in bringing CEQUENS’ CPaaS solutions to Pakistani businesses. She noted that the platform would facilitate enhanced communication experiences across multiple channels, improving responsiveness and service quality without the need for significant infrastructure investment.
This development reinforces PTCL Group’s dedication to introducing world-class platforms in Pakistan, further establishing its role as a key partner in the digital evolution of enterprises in the region.