AsiaNet-Pakistan Premier Editorial Content and Press Release Distribution Service
KARACHI: The national flag carrier of Saudi Arabia, Saudia, has been announced as the Official Premium Partner for Riyadh Season 2025-2026. This partnership marks the sixth consecutive year of collaboration, reinforcing Saudia’s pivotal role in Saudi Vision 2030’s efforts to position the Kingdom as a premier global tourism and entertainment hub.
The agreement, spanning three years, is the first of its kind to cover multiple editions of Riyadh Season. Khaled Tash, Chief Marketing Officer of Saudia Group, highlighted the significance of this partnership, stating that it reflects a strategic alignment with Saudi Vision 2030 and emphasizes the airline’s commitment to connecting international visitors to Saudi Arabia.
Riyadh Season 2025-2026, set to run from October 10, 2025, through March 2026, promises an expansive lineup with 11 entertainment zones and over 7,000 events. New attractions such as Beast Land and Blvd Flowers are expected to draw significant global interest.
For Pakistani travelers, this partnership offers enhanced connectivity and access to Riyadh Season’s attractions. With direct flights from major cities like Karachi, Lahore, Islamabad, and Multan, Saudia is positioned to facilitate greater cultural and tourism exchange between Pakistan and Saudi Arabia.
Highlights of Riyadh Season include two major sporting events: The Six Kings Slam, a tennis showdown featuring top players like Novak Djokovic and Carlos Alcaraz, and The Ring IV: Night of the Champions, a boxing event showcasing renowned fighters such as Anthony Yarde.
Saudia’s strong presence in the Pakistani market continues to bolster air and cultural links, offering seamless travel experiences and contributing to the Kingdom’s burgeoning tourism and entertainment sectors.