Islamabad:Minister for Information and Broadcasting Attaullah Tarar has emphasized the importance of regularly holding sports and cultural events in Pakistan, highlighting their role as a true depiction of the country’s heritage.

According to Radio Pakistan, Tarar made these remarks while addressing the Pakistan Tourism, Sports and Family Festival in Islamabad, where he was joined by Yasir Ilyas Khan, Coordinator to the Prime Minister on Tourism.

Tarar stated that such events promote sportsmanship, provide a platform for youth to showcase their skills, and offer healthy recreational activities for the public. He also noted that these gatherings stimulate inclusive economic activity across various developmental sectors. The festival, he mentioned, includes diverse activities such as paragliding, hot air ballooning, tent pegging, and family-oriented attractions like food, art, and craft stalls.

Highlighting tent pegging, the Minister described it as an emblem of Pakistan’s sports heritage and stressed the importance of organizing such events to preserve traditions and connect the younger generation with their cultural roots. He also praised the participation of female athletes, considering them an inspiration globally, and affirmed that Pakistanis are succeeding across all fields.

Yasir Ilyas Khan further elaborated on the festival’s objectives, which aim to promote Pakistan’s soft image and enhance cross-border cultural linkages. He mentioned the involvement of diplomatic missions, including a Sri Lankan Buddhist delegation and the President of the SAARC Chamber of Commerce from Nepal, as part of over twenty international stalls present at the festival. Khan also indicated that similar events are planned to be held nationwide.