Zong Achieves 7 Billion Monthly Recharge Milestone Through Alternate Channels.

Karachi: Zong proudly celebrates a significant milestone in its journey of digital innovation as the company achieves a remarkable 7 billion recharge from its Alternate Channels. This achievement is a testament to the continued dedication, strategic vision, and growth of Zong’s digital initiatives over the years.

According to Zong Pakistan, Alternate Channels are secondary and tertiary recharge platforms like banking apps, FinTech apps, and websites. The milestone was celebrated by Team Zong at Zong HQ, inaugurated by Mr. Wasi Ansari, Director Sales and Distribution. Zong’s C-level leadership, directors, and heads of departments were presented with insights on the journey of the Alternate Channel transformation, which was launched in 2017.

During his address, Mr. Ansari highlighted the vision of Zong 4G to become a leader in digital innovation. “Over the past seven years, the Alternate Channel has grown exponentially, now holding a 40% volume share in total recharge volume and delivering a year-to-date growth of 29.81% this year. The 7 billion volume achievement is a proud moment for the company, reflecting its strong commitment to innovation, partner engagement, and expansion in the digital landscape,” he reported.

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