Amna Riaz Shines in Times Square as Spotify’s Latest EQUAL Pakistan Ambassador

Karachi: Spotify has announced Amna Riaz as the EQUAL Pakistan Ambassador for the final quarter of 2025, highlighting her as a key figure in the evolution of Pakistan’s music scene. The indie pop artist was featured on Spotify’s Times Square billboard on November 20 and is prominently displayed across the platform’s curated playlists. Her recognition underscores her rising global popularity and the expanding diversity within Pakistani music.

Amna Riaz has seen her listenership increase by 200% over the past year, with her songs added to over 120,000 playlists. Her top tracks, including “Kya sach ho tum?”, “Duur Se”, “Dunya”, “Bachpan”, and “Khizaan”, have earned her an international fan base, with significant followings in the United States, Bangladesh, the United Kingdom, Canada, and the United Arab Emirates.

Amna expressed her gratitude for the honor, saying, “I’m super grateful to serve as the EQUAL Pakistan Ambassador. In an industry where the number of women artists is still so limited, being part of a platform dedicated to amplifying women’s voices means the world to me. It’s not just about celebrating my journey, but about inspiring other women to step forward, claim their space, and pursue music with confidence.”

Amna is known for her unique voice and relatable storytelling, which have helped her forge a strong bond with her audience through a wide-ranging catalogue that combines soulful melodies with authentic lyrics. Since her debut in 2020, her music has resonated with young listeners, and her recent successes have broadened her international appeal, solidifying her place as one of Pakistan’s promising new artists.

Rutaba Yaqub, Artist and Label Partnerships Manager at Spotify for Pakistan and UAE, commented, “Amna Riaz represents the voice of a new creative generation: genuine, expressive, and raw. Through EQUAL Pakistan, Spotify continues to shine a light on women who are driving the nation’s music scene forward, and Amna’s journey is a wonderful reflection of that spirit.”

Spotify’s EQUAL initiative aims to promote gender equity in the music industry by offering global exposure for women artists. Amna Riaz’s appointment as the latest EQUAL Pakistan Ambassador aligns with Spotify’s mission to elevate diverse voices and showcase Pakistani music on an international platform.

Listeners eager to discover the sounds of Pakistan’s inspiring women artists can find them on Spotify’s “EQUAL Pakistan” playlist.