Bank Alfalah partners with American Express to issue American Express Cards in Pakistan

Karachi, March 24, 2015 (PPI-OT): Bank Alfalah recently signed an agreement with American Express, a global services company. Under this strategic partnership, Bank Alfalah will exclusively issue the Centurion line of American Express Cards and other American Express products and services as well as acquire merchants to provide a superior customer experience to both consumers and corporate in Pakistan.

This partnership between Bank Alfalah and American Express will help provide innovative payment and travel /expense management solutions for individuals and businesses in Pakistan. It will also help both companies to expand their footprint across the country.

“Bank Alfalah and American Express share an incredibly strong commitment to delivering the highest levels of customer service, innovation and value to our customers. The Bank has never lost sight of the important role we play in the lives of our customers. This partnership will help us provide industry-leading benefits, access to unique experiences, and global customer care to our customers,” said Atif Bajwa, President and CEO, Bank Alfalah.

“Pakistan is a dynamic market poised for growth and presents many opportunities, especially in the financial sector. The partnership with Bank Alfalah marks a major milestone for us and we look forward to a long and successful relationship. I hope that American Express’ global expertise in the Cards market space coupled with Bank Alfalah’s strength in the local banking segment shall drive success for both the partners. And, I am sure that Bank Alfalah’s local reach and power will help connect businesses in this market to over 100 million American Express Card Members around the world,” said Mr. Y.C Koh, President, Card Services Asia, American Express, at the ceremony.

Bank Alfalah is Pakistan’s largest card issuer and acquirer with a premium network of card members, and is a trusted partner for its nationwide card merchants. American Express is one of the world’s most respected brands with core brand attributes of quality, security and trust. It is dedicated to supporting its relationships with banks and financial institutions and its over 150 strong partnerships in 128 markets across the world bears testimony to this.

For more information, contact:
Salimah Shiraj,
Head of Corporate Communications
Bank Alfalah Limited
2nd Floor, B.A Building, I.I Chundrigarh Road,
Karachi, Pakistan
Tel: (+92-21) 111-777-786 Ext 2638
Tel: (+92-21) 32423952
Email: salimahshiraj@yahoo.com