CCP Claims Sole Authority Over Deceptive Marketing Practices in Pakistan

Islamabad: The Competition Commission of Pakistan (CCP) has officially affirmed its exclusive authority to tackle deceptive marketing practices, citing its mandate under the Competition Act of 2010. This declaration came as a response to challenges regarding its jurisdiction, specifically in cases involving fraudulent trademark use and misleading product packaging.

According to Competition Commission of Pakistan, a recent order passed by a CCP bench has reinforced the organization’s role as the primary body overseeing anti-competitive actions across the nation. The ruling responded to jurisdictional challenges brought by M/s. S.M. Foods Makers Limited and M/s. Volka Foods Limited, following complaints from industry competitors who accused them of deceptive marketing.

The complaints, initiated by M/s. Ismail Industries Limited, M/s. English Biscuits Limited, and M/s. Hilal Foods Limited, led to a thorough inquiry by the CCP. The investigation resulted in show-cause notices issued to the accused companies. In an attempt to contest the CCP’s authority, S.M. Foods Makers Limited subsequently filed writ petitions with the Lahore High Court (Multan Bench). However, the CCP’s recent order has dismissed these challenges, affirming its jurisdiction to regulate market competition and prohibit marketing malpractices that mislead consumers.

Furthermore, the CCP clarified that there is no overlap in jurisdiction with the Intellectual Property Organization (IPO), emphasizing that the Competition Act of 2010 equips the CCP with the necessary legal framework to address deceptive marketing independently of the IPO’s mandate. The CCP will now continue with hearings to address the substantive merits of the case.

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