Dawlance Opens Largest Experience Store in Multan

Multan: Dawlance, a leading home appliance brand in Pakistan and a subsidiary of the international Beko group, has inaugurated its largest Experience Store in Multan. This new retail space, located strategically along the Northern Bypass, covers over 9,000 square feet, offering an accessible and modern shopping environment.

The store aims to deliver an international-standard retail experience, putting a strong focus on customer engagement. Inside, consumers find a spacious and refined setting where they can explore the full range of Dawlance products, including refrigerators, air conditioners, washing machines, microwave ovens, televisions, and water dispensers.

Central to the store’s appeal are its Experience Zones, which allow customers to interact with products before purchasing. These zones offer hands-on experiences, such as feeling the cooling power of air conditioners or exploring the smart features of televisions, enabling informed buying decisions.

To enhance the family shopping experience, the store includes a Kids’ Zone for children’s entertainment. Additionally, a Feature Design Wall showcases a blend of traditional Multani motifs with modern design, celebrating the cultural heritage of the region.

Umar Ahsan Khan, CEO of Dawlance, remarked at the launch, “This store is an extension of our commitment to bring global experiences and cutting-edge technology to every Pakistani home. We are excited to offer our Multan customers a truly international shopping journey.”

With this flagship store, Dawlance continues to lead in customer-focused innovation within the home appliance industry in Pakistan, setting new standards for quality and service.