AsiaNet-Pakistan Premier Editorial Content and Press Release Distribution Service
AsiaNet 44634
LOS ANGELES, May 17, 2011 /PRNewswire-AsiaNet/ —
New Lacquers to Be Unveiled At Miss USA Event
OPI Products Inc. announced a collaboration with the Miss Universe Organization today. The company will launch the Miss Universe Collection, with colors to be revealed June 14, 2011, in Las Vegas, Nevada, at a special event surrounding the 2011 MISS USA(R) Pageant.
Miss USA contestants, along with the reigning Miss USA Rima Fakih and Miss Universe Ximena Navarrete, will help OPI unveil the Miss Universe Collection at a private reception at Color, A Salon by Michael Boychuck at Planet Hollywood Resort & Casino in Las Vegas. “This collection embodies the pageants’ femininity, grace and glamour, with a real sense of fun shown through these shades,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “There is no better place to unveil the Miss Universe Collection than in The City of Lights.”
The Miss Universe Collection by OPI, featuring four new lacquers, will be available in September. Adds Paula Shugart, President of the Miss Universe Organization: “We couldn’t have a better partner than OPI to create a collection that captures the spirit and glamour of our pageants. With vibrant colors and clever names, the OPI Miss Universe collection will be fashion forward and striking just like our beauty queens.”
In addition to launching the collection, Weiss-Fischmann will be a Miss USA Pageant judge on the live telecast scheduled for Sunday, June 19 at 9 p.m. ET on NBC from the Planet Hollywood Resort & Casino in Las Vegas, Nevada. The winner of Miss USA will go on to compete in the Miss Universe competition on September 12, 2011, in Sao Paulo, Brazil.
About OPI:
OPI Nail Lacquers contain no DBP, Toluene, or Formaldehyde. OPI is available at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA. For more information, visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS (http://twitter.com/opi_products) and become a Facebook fan (http://www.facebook.com/opiproducts) !
MISS UNIVERSE:
The Miss Universe Organization, a Donald J. Trump and NBC Universal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. The organization is dedicated to partnering with charities around the world, and to increasing HIV/AIDS
awareness by focusing on women’s health and reproductive issues. For more information, visit: www.missuniverse.com or follow Miss Universe on Facebook or Twitter @TheRealMissU.
SOURCE: OPI Products Inc.
CONTACT: Kate Tatem
ktatem@harrisshepard.com
for OPI Products Inc.