AsiaNet-Pakistan Premier Editorial Content and Press Release Distribution Service
Berlin: Pakistan is taking a decisive step to boost its tourism sector, recognized as one of the priority areas by the Special Investment Facilitation Council (SIFC), by participating in “ITB Berlin 2025.” This participation aims to leverage the sector’s potential for the country’s development.
According to Radio Pakistan, Pakistan’s Ambassador to Germany inaugurated the “Pakistan Pavilion” at the event, which saw attendance from key stakeholders in Pakistan’s tourism industry, including the Managing Director of Green Tourism Company. The pavilion offered a display of traditional cuisine, music, and handicrafts, showcasing the nation’s natural beauty, cultural heritage, and hospitality.
The event serves as a platform for Pakistan to present its tourism offerings to a global audience, aligning with SIFC’s strategic focus on enhancing the sector’s contribution to the economy.