Karachi: Pak-Qatar Group has announced the successful implementation of a new Customer Relationship Management (CRM) system, marking a strategic advancement in its digital initiatives. The launch was conducted in collaboration with the group’s technology partner, Maison Consulting.
The new CRM system is part of Pak-Qatar Group’s commitment to enhancing customer experience through innovation and increased operational efficiency. It aims to improve internal workflows, offer personalized customer engagement, and enhance responsiveness across all group companies.
Mr. Waqas Ahmed, CEO of Pak-Qatar Family Takaful Limited, highlighted the significance of the launch, emphasizing that it is not merely a technological upgrade but a reflection of the group’s dedication to better serving its members. The CRM system is expected to facilitate digitized customer interactions while adhering to Shariah-compliant practices.
The deployment of this CRM solution aligns with Pak-Qatar Group’s vision to innovate while maintaining its ethical and faith-based principles. The integration of smarter tools and processes is aimed at building stronger relationships with customers, ensuring their needs are met with care and convenience.
Pak-Qatar Group continues to focus on technological investment, aiming to solidify its position as a leading provider of Shariah-compliant Takaful solutions in Pakistan and beyond.
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