English Biscuit Manufacturers launches Repositioning Campaign for Peek Freans Sooper

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Karachi, September 23, 2019 (PPI-OT): Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).

From the time of its launch, Peek Freans Sooper, has been a favourite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.

“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become, is also a simple everyday joy!
The 360-degree Campaign for Peek Freans Sooper has been launched nationwide, and can be seen on all media platforms.

To watch the TVCs, please click on the following Facebook links:

For more information, contact:
English Biscuit Manufacturers (Pvt.) Limited
EBM Head Office,
Plot 1-4, Sector 23, Korangi Industrial Area,
P.O. Box 5536, Karachi, 74900, Pakistan
Tel: +92-111-326-326
Fax: +92-21-35060825
Email: info@ebm.com.pk
Website: www.ebm.com.pk