AsiaNet-Pakistan Premier Editorial Content and Press Release Distribution Service
Lahore, April 25, 2013 (PPI-OT): Various research efforts and market surveys show that people in Pakistan are becoming more health conscious. Pakistanis are shifting their dietary habits from animal saturated fats (butter) to healthier products such as vegetable saturated fats (ghee) and finally to even healthier products such as vegetable unsaturated fats (canola, sunflower oil).
Pakistan Consists of 17 Million People of which about 35% Lives in Urban areas. It is estimated that 50% are urban population are teenagers and grown ups, and about 55% Male and 45% Females approx, and with different age bands. This is the segment which is health conscious and will be the future drivers of our economy.
Olympia Oils Launches PURILE PREMIUM CANOLA OIL at a local hotel in Lahore, where high officials from the company, government and trade were present. At the occasion, Mian Naseer Monnoo, Managing Director Olympia Oils (Pvt.) Limited unveiled the PURILE PREMIUM CANOLA OIL bottle.
Mian Naseer also said in his speech that company mission is to “spread health and happiness by improving the quality of life with healthy and pure canola oil”. He further added that the company has launched this brand for the middle class who value health and like to feed their loved ones a healthy cooked meal.
Olympia Oils (Pvt.) Ltd has been processing raw seeds into pure canola oil since many years at their state of the art plant at the outskirts of Lahore. Olympia Oils has a full service refinery as well as a processing facility at the same location. Purile premium Canola oil is 100% pure premium Canola oil extracted from the best seeds processed at Olympia Oil refinery and then packed under strict quality control standards.
PURILE premium canola oil has high smoke point i.e. 450 °F; The property which can be employed in setting oil temperature while deep frying food items. PURILE Canola oil has very good lipid profile. It has saturated, monounsaturated and polyunsaturated (SFA: MUFA: PUFA= 8: 61: 31) fats in healthy proportions. Cold pressed oil is one of the stable cooking oil that has very long shelf life.
PURILE Canola oil is high in energy as well, 100 gm oil provides 899 calories. However, its high ratio of more mono-unsaturated fatty acids to saturated fatty acids makes it healthy oil for consumption.
PURILE Canola oil is high in calories. However, its high calorie content comes from better fats. It is especially rich in mono-unsaturated fatty acids (MUFA) like oleic acid (18:1) which constitutes about 61% of total fats that help to lower LDL or “bad cholesterol” and increase HDL or “good cholesterol” in the blood.
Canola oil has distinct health benefits than many other vegetable edible oils. According to an international survey, Canola Oil is considered as World’s Healthiest Oil among the edible oil range. PURILE Premium Canola oil is 100% pure and extracted from natural canola seeds.
For more information, contact:
Media Inquiries
Dr. Shehzad Amin
Olympia Group
23 Davis Rd Lahore 54000
Pakistan
Tell: 0321-2646000
Tel: +92 42 3630 1979
Fax: +92 42 3636 3920
Email: shehzad.amin@gmail.com