Tarar Calls for Launching Multilingual Climate Awareness Campaign

Islamabad: Minister for Information and Broadcasting Attaullah Tarar has called for launching a climate-related massive campaign in different languages and through multiple modes of communication to reach people from all segments of society. He was addressing the International Conference on Green Journalism, Media, Climate, and Social Responsibility, jointly organized by The Federal Urdu University of Arts, Science and Technology and OIC COMSTECH in Islamabad today.

According to Radio Pakistan, the Minister emphasized the urgency of discussing climate justice alongside climate change, highlighting that countries with higher contributions to fossil fuel combustion and carbon emissions bear a larger responsibility towards nations contributing less to the problem. He pointed out that Pakistan contributes less than one percent of global carbon emissions but remains among the countries most severely affected by climate-related disasters.

Attaullah Tarar called for a cultural shift in society to make climate change a mainstream public issue. He stressed that discussions on environmental challenges should receive the same attention on social media as other viral content. The Information Minister noted that climate change remains one of the most serious challenges facing humanity and that raising awareness is an inevitable step towards addressing it.

He suggested involving various ministries, divisions, and stakeholders in a coordinated framework aimed at promoting awareness and identifying practical actions. Attaullah Tarar also appreciated COMSTECH and the organizers of the conference for their efforts, stating that it reflects an understanding of the importance of climate awareness and green journalism.