PTCL Group and Pink Collar Connect Women with New Career Opportunities

Lahore: Pakistan Telecommunication Company Limited (PTCL) Group and Pink Collar recently hosted a career fair in Lahore aimed at connecting skilled women with job opportunities. This event represents a significant effort to bridge the gap between talent and opportunity for women in Pakistan’s digital economy.

According to a statement by Pakistan Telecommunication Company Limited, the fair was a collaborative effort between PTCL Group, which includes PTCL and Ufone 4G, and Pink Collar, a platform led by entrepreneur Zara Sika Ali. The event brought together various organizations offering women the chance to explore job opportunities and engage with private sector companies.

The fair prominently featured PTCL Group’s ‘Dil Se Ba-Ikhtiar’ initiative, which focuses on empowering women entrepreneurs with digital tools to help them start and grow their businesses. Women who have been trained under this initiative showcased their products, demonstrating the potential for women to contribute significantly to society.

Syed Atif Raza, Group Chief Commercial Officer of PTCL and Ufone 4G, delivered a keynote address emphasizing the strategic importance of women’s participation in the workforce. He highlighted PTCL Group’s efforts to facilitate women’s financial inclusion and social mobility.

In addition to the career fair, Pink Collar introduced the country’s first exclusive online job portal for women, aimed at creating a more inclusive job market. Zara Sika Ali, CEO of Pink Collar, expressed her commitment to inspiring and empowering women to lead confidently in their careers.

The Pink Collar Women Career Fair underscores the power of collaboration in fostering opportunities for women, highlighting the vital role they play in Pakistan’s economy. This partnership between PTCL Group and Pink Collar marks a progressive step toward a more empowered future for women in the country.

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