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Tag Archives: Engro Foods Limited

“ENGRO’s stance on CCP’s order against Dairy Omung on deceptive marketing”

Karachi, January 25, 2017 (PPI-OT): Engro Foods intends to strongly contest the allegation since the packaging of Dairy Omung clearly mentions the product to be a “Dairy Drink” as per national standards of ‘Pakistan Standards Quality Control Authority’ (PSQCA). Dairy Omung is operating under a valid license from the PSQCA. The Company has never referred to the product as “Milk” in its marketing communication and instead has always marketed the product as an ‘alternative’ to loose milk.

Under the Pakistani food laws, different definitions exist for milk and milk alternatives like standardized milk, low fat milk, flavoured milk, tea whitener and dairy drinks. Dairy Omung is a dairy based product and hence can be used for drinking, tea making and dessert making. Furthermore, it is guaranteed to be unadulterated as it is made from milk that Engro collects itself ensuring its quality through a stringent system of 28 quality tests.

We believe that the decision of the CCP does not reflect the correct legal and factual position and is unsubstantiated. The Company, therefore, reserves the right to challenge the decision and vigorously pursue its case before the appellate forum under the law.

For more information, contact:
Engro Foods Limited
8th Floor, Harbour Front Building,
Marine Drive, Block 4, Clifton,
Karachi, Pakistan
Tel: +92-21-35296000

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FrieslandCampina obtains key position in Central Asian dairy market through strategic partnership with Engro Foods

Islamabad, December 20, 2016 (PPI-OT):In partnership with the World Bank Group’s International Finance Corporation and the Dutch development bank FMO, Royal FrieslandCampina N.V. has acquired a majority stake of 51 percent in Engro Foods – Pakistan’s second largest dairy producer. Through the strategic alliance, Engro Corporation will remain a significant shareholder and partner in Engro Foods. The Pakistan dairy company is the country’s second largest dairy producer. Engro Corporation will remain shareholder and significant partner in Engro Foods.

The execution of this transaction, as approved by competition commission and other relevant authorities, is one of the single largest private sector Foreign Direct Investment (FDI) in Pakistan in recent years, amounting to a total investment of USD 450million (430 million Euros).

FrieslandCampina and Engro Foods expect to take advantage of the conversion of the market from loose to packaged dairy consumption, which is expected to accelerate in the near future as a result of the growing middle income class, a desire for higher quality milk as well as the increasing urbanisation. As part of Business Group FrieslandCampina Consumer Products Asia, Engro Foods will continue to operate under its own name.
Following the completion of the acquisition, Hans Laarakker will be appointed CEO ad interim. He will replace Babur Sultan, who has decided to leave the company after spending a decade in senior leadership roles within the Company since its inception. As Vice President M and A and Business Development, Laarakker was closely involved in the preliminary phase of the acquisition. Hans Laarakker was Managing Director of FrieslandCampina Malaysia (Dutch Lady Malaysia) and also responsible for FrieslandCampina Singapore, Hong Kong and China from the year 2006 until 2010. He joined FrieslandCampina in 2003.

Roelof Joosten, CEO Royal FrieslandCampina N.V. said: “The cooperation with Engro Foods will accelerate FrieslandCampina’s route2020 strategy. Through this well organised and highly successful company we will obtain a significant presence in the Pakistani dairy market in which a growing middle class is buying more processed milk. Engro Foods offers us a basis on which we can build further. This acquisition will contribute to the value creation for our member farmers. Also we look forward to contribute to Pakistan’s agricultural sector through knowledge transfer based on our established dairy development programme.”

With a track record of success spanning over a decade, Engro Foods has played pivotal role in offering Pakistani consumers hygienic and affordable solution in the drinking milk and specialised tea creamer segment through its flagship brands Olper’s and Tarang.

Commenting on the significance of the occasion – Chairman Engro Corporation – Hussain Dawood said: “This is a defining moment for Pakistan. It is a validation of Pakistan as an investment friendly environment and adds significant value to brand Pakistan. Our group has a history of bringing FDI to Pakistan through joint ventures. This momentous partnership signifies our continued contribution to our nation’s economic prosperity and a healthier younger generation”.

For more information, contact:
Engro Foods Limited
8th Floor, Harbour Front Building,
Marine Drive, Block 4, Clifton,
Karachi, Pakistan
Tel: +92-21-35296000

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Mr. Sarfaraz Rehman decides to step down his role as CEO of Engro Foods Limited

Karachi: Engro Foods Limited informed Karachi Stock Exchange about that Mr. Sarfaraz Rehman has decided to step down from his role as CEO of Engro Foods. His successor shall be appointed shortly and until such time Mr. Sarfaraz Rehman will continue in his capacity as the CEO of the company. Engro Foods Limited is a public limited company incorporated in Pakistan. The foundations of the company are formed under the Companies Ordinance, 1984. The business of the company is associated with manufacturing, processing and selling dairy products, juices, ice cream and frozen desserts. Besides this the company also owns and operates a dairy farm. The company operates internationally and is tagged as a halal food producer. The shares of the company are quoted on the Karachi and Lahore stock exchanges of Pakistan. The registered office of the company is located in Karachi. The company is a subsidiary of Engro Corporation Limited. The company owns processing units located in Sukkur and Sahiwal. Most renowned brands to name a few of the company are Olper’s, Olwell, Tarang, Omore and Owsum. The symbol “EFOOD” is being used by the stock exchange for the shares of Engro Food Limited.

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Board meeting of Engro Foods Limited to be held on January 26, 2015

Karachi, Engro Foods Limited informed Karachi Stock Exchange that board meeting of the company is scheduled to be held on January 26, 2015 at Karachi. The agenda of the meeting shall be consideration of audited accounts for financial year ended December 31, 2014. Further, the closed period of the company shall be from January 19, 2015 to January 26, 2015 (both days inclusive). Engro Foods Limited is a public limited company incorporated in Pakistan. The foundations of the company are formed under the Companies Ordinance, 1984. The business of the company is associated with manufacturing, processing and selling dairy products, juices, ice cream and frozen desserts. Besides this the company also owns and operates a dairy farm. The company operates internationally and is tagged as a halal food producer. The shares of the company are quoted on the Karachi and Lahore stock exchanges of Pakistan. The registered office of the company is located in Karachi. The company is a subsidiary of Engro Corporation Limited. The company owns processing units located in Sukkur and Sahiwal. Most renowned brands to name a few of the company are Olper’s, Olwell, Tarang, Omore and Owsum. The symbol “EFOOD” is being used by the stock exchange for the shares of Engro Food Limited.

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