AsiaNet-Pakistan Premier Editorial Content and Press Release Distribution Service
Karachi: Daraz Pakistan’s 11.11 campaign, the nation’s most extensive online sale, concluded with unprecedented success, largely driven by DarazMall’s brand performance. The authenticity-guaranteed channel recorded a remarkable 50-fold growth, setting a new standard for online shopping in Pakistan.
Household names like Knorr, Lipton, and Pond’s were among the most popular on DarazMall, while brands such as Haier and Tecno saw rapid growth. The platform offered over 10 million discounted products, with categories like makeup and fashion leading sales.
Emerging brands such as Loyi and Kabishah also capitalized on the 11.11 sale, reaching national audiences for the first time. Features like Brand Rush Hour significantly boosted some partners’ order volumes by 700%.
Marketing efforts saw a 40% increase in ads, with returns reaching up to $16 per dollar spent. The seller community thrived, with over 48,000 sellers surpassing last year’s sales.
Customer satisfaction reached 92%, with efficient deliveries including a 1,969 km shipment from Karachi to Gilgit. Digital payments surged, with Easypaisa transactions increasing 12 times compared to regular days.
Ehsan Saya, Managing Director of Daraz Pakistan, highlighted the event’s role in advancing the country’s digital economy, emphasizing the integration of technology, logistics, and digital payments in everyday life.
Daraz’s 11.11 sale has solidified its status as Pakistan’s premier online shopping event, benefiting brands, sellers, and millions of consumers.