Dawlance Unveils Pakistan’s First Female-Led Appliance Service Center

Islamabad: Multan witnessed the inauguration of Pakistan’s first female-led appliance service franchise by Dawlance, a prominent home appliance manufacturer and an Arcelik subsidiary. Australian High Commissioner Neil Hawkins visited the groundbreaking center, commending the company’s commitment to female empowerment.

The facility is operated by entrepreneurs Rimsha Yaqoob and Aliza Rukhsana, signifying a shift in the traditionally male-dominated technical services sector. Dawlance aims to promote female participation in entrepreneurship and technical fields through this venture. The franchise model empowers women as business leaders and encourages other women to pursue non-traditional career paths.

High Commissioner Hawkins was briefed on the center’s operations, customer service strategies, and Dawlance’s efforts to empower women in technical roles. He lauded the company’s contribution to fostering inclusivity and innovation in Pakistan’s business environment. He noted that such initiatives contribute to stronger socio-economic advancement and gender equality in the country.

Dawlance Director of Human Resources, Muhammad Ahmad, expressed pride in the landmark achievement. He emphasized that the initiative not only delivers high-quality after-sales service but also creates leadership opportunities for women in underrepresented sectors. He reiterated the company’s dedication to empowering women, developing local expertise, and building a more inclusive society. This initiative underscores Dawlance’s dedication to gender diversity in its workforce while upholding its commitment to customer service throughout Pakistan.